On Thursday, March 25, 2010 Alpha Kappa Psi had the honor to co-sponsor the Alan Meltzer CEO Leadership Speaker Series. The highly anticipated guest speaker was Michael Rosenberg, American University and KSB graduate, and current president and CEO of Promotion in Motion Companies.
During the struggling economic times, it seems impossile to find a success story. However in Thursday's speaker, we learned that you don't have to look further than your campus dorm room. Michael Rosenberg attended American University with the initial intention to study music while mastering the violin. After a change of heart, in 1979 Rosenberg decided to switch into Kogod School of Business and put forth initiative and actually started his own business, right out of his dorm room in Anderson Hall. With only $150 in start-up capital, Rosenberg was able to create a national brand candy company that continues to grow today. Welch's Fruit Snacks, Sour Jacks, and Sun-Maid Milk Chocolate Raisins are just a few names that you might recognize as Rosenberg's products.
Rosenberg explained to the audience that it was not an easy ride to get to where he is today. Through multiple lawsuits, loss of licenses, and some failed product ideas, perseverance is key. So although the economic times seem disheartening, the next time you're bored in your dorm room, count up your loose change -- it could be the start of your own empire.
The Alan Melter CEO Leadership Speaker Series gives interested students the opportunity to hear from principled business leaders, and is something Alpha Kappa Psi has co-sponsored for the past few years. It is one of our most highly anticipated events and I would just like to thank the hard work from Kogod School of Business, Kogod Graduate Business Association, Kogod Marketing Asociation, and Kogod Undergraduate Business Association for their help in presenting the Speaker Series.
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